The Commercial Priority Response Program

3/16/2016 (Permalink)

Commercial Priority Response

According to Kanye West’s song, Stronger, he states, “Work it, make it, do it, Makes us harder, better, faster, stronger!” One of the ways SERVPRO® is getting better, faster and stronger is through the Commercial Priority Response Program. The Priority Response (PR) Program includes developing a national team of locally-based SERVPRO® Priority Responders that are willing to respond immediately to stabilize and mitigate commercial losses, utilizing the support of the SERVPRO® Extreme and Commercial Advisors.

The goal of the PR Program is for SERVPRO® to shift our focus away from chasing and towards priority responding. While one might argue that these are the same, the term ‘chasing’ has gained negative undertones within the industry. This shift of focus is a strategic move for SERVPRO® to continue building Brand awareness in the commercial market. It’s not just about getting the job and putting money in the bank—it’s about ensuring the consistency and quality of our Brand performance on every single commercial restoration loss.